Centre Management
We put your shopping centre in the right light: expert centre management
One focus of our range of services is centre management. As a service partner to our clients, we draw on our many years of experience to offer comprehensive support for shopping centres, retail parks and mixed-use properties. Thanks to our comprehensive commercial expertise, we can offer our clients clear added value.
Through constant dialogue with tenants, we help to improve concepts and operational management. This creates the conditions for good business success and the generation of optimized rents for the owner.
Local presence, central strength: our recipe for outstanding centre management
Our shopping centre managers are competent contacts for tenants and investors, have an excellent level of training and regularly share knowledge. This ensures high quality and the ability to run the centre autonomously. Our local centre management team is supported by regionally based leasing managers and technical property managers with central control.
At our branches, commercial property management teams also provide support that is optimally tailored to the respective property. This combination of centralized and decentralized structures enables efficient and optimum performance of the properties.
We are one of the TOP centre management operating companies in Germany
We currently manage more than 20 shopping centres of all types throughout Germany. They include large inner-city properties as well as hybrid centres in suburban locations or on greenfield sites. According to the EHI (EHI Retail Institute) ranking, VÖLKEL has been No. 4 in terms of the number of managed centres in Germany for several years in a row.
Our centre management services:
- Consulting advice on positioning and implementation of strategies
- Review and ongoing adaptation of the customer journey
- Centre marketing and management of the local advertising community as well as implementation of events
- Professional tenant care directly on site
- Coordinated and uniform external branding
- Cost-conscious budget management
- Close collaboration between centre management and our internal leasing management team regarding leasing
- Business consulting for rental partners
- Public relations: ongoing contact with authorities, the press and local decision-makers
Your benefit through cooperation:
- A professional contact for all matters relating to the centre
- Satisfied tenants thanks to expertise, presence and on-site support
- Drafting and optimization of rental agreements
- Regular press coverage through constant contact with opinion leaders
- Availability of specialist knowledge for your retail property that is unique in its depth
Shopping centre management par excellence: Correctly positioned for tenants and owners
When making decisions, we focus on the centre positioning that has been agreed with the investors, using it as our guideline for centre management.
We also offer our customers an interesting, positive and constantly surprising shopping experience that is tailored to their positioning. Together with our tenants and investors, we thus ensure the long-term success of the properties we manage.
"Professional management of all processes by a well-coordinated team of specialists on site has always been our maxim for the comprehensive management of shopping centers. The challenges we have faced in the past and those that lie ahead have shown that this is still the right approach."
Mario Zanolli
Managing Director
Managing Director
Commerce in a state of constant change
We are meeting the challenges of increasing online retail with a variety of different marketing tools that emphasize the ”shopping centre experience” on the one hand, but also build a bridge between bricks-and-mortar retail and the online world on the other. They include digital customer loyalty tools and virtual tours of the centres and stores.
In addition to the integration of social media, we continue to see the staging of the shopping experience around the POS as the decisive added value for shopping centres. Clear positioning, diversity in all areas and a feel-good atmosphere play a major role here. We try to meet these demands every day, with proactive management, respectful cooperation and goal-oriented solutions.